SEO, or search engine optimization, is the process of increasing a website’s free, organic traffic by improving its ranking and visibility on search engines such as Google. It is crucial for WordPress websites as it helps in increasing the website’s authority and ranking on all search engines, leading to an increase in website visits .
WordPress SEO Plugin and Permalink Structure
To optimize SEO for a WordPress website, it is recommended to install and configure a WordPress SEO plugin. One popular option is the Yoast SEO plugin, which can help in configuring basic SEO settings and following best practices. It is also important to maintain a clean permalink structure to help users and search engines navigate the WordPress site, thus improving its search engine optimization .
Choosing the Best WordPress SEO Plugin
When it comes to choosing the best WordPress SEO plugin, two popular solutions are All in One SEO (AIOSEO) and Yoast SEO. AIOSEO is used on over 3 million websites and comes with powerful features like TruSEO on-page analysis, rich snippets schema markup, social media integration, breadcrumb navigation, advanced eCommerce SEO support for WooCommerce, local SEO, internal link assistant, and more. Both plugins handle all the technical SEO optimization for a WordPress site .
Image and Media Optimization
An often overlooked part of WordPress SEO is handling images, videos, and media content. It is important to ensure that search engines can understand the images by naming and formatting the files correctly. Using the proper alt attributes for images and transcripts of videos are also crucial for image SEO. Additionally, maintaining content quality is essential for effective SEO .